Perforating the insert

In this entry I will speak words that we often try to avoid - "because of the current economy".  We would love to design and press anything that comes to us with no holds barred.  However...here it is again...because of the current economy, we are finding new ways to help our clients mind their budget and still try to achieve their ideal design.  As a designer, this does lead to some unexpected creativity and paper innovation. 
This invitation is an example of a way to cut some costs and trim the budget.  Letterpress pricing depends heavily on the set up and preparation of the press.  If there's less to set up, there's less to charge for.  Take a look at the insert on this invitation.  It is the same size as the invite, so the design flows.  But...the insert is actually 2 pieces held by a perforation.  This piece was priced with one set up and press run instead of two. 
The bride ended up tying the invite and insert pairing together with green thread.  We used merlot and "blind" inks and paired it with a green envelope with a flat printed custom liner.  The bride and groom liked wine, so the pattern is of wine bottles. 



 

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